We take our beavers and poutine seriously. Ourselves? Not so much.
“Elbows down. Bracelets UP.” Because the world needs a bit more maple syrup
“Join the Summer of Friendship.” Wear a bracelet. Toast a neighbour. Tag your friends. Let’s make kindness go viral.
Ending bullying. With bracelets. And maybe sarcasm.
We’re not just slapping on a bracelet and calling it a day. We're aiming to raise $100,000+ for anti-bullying programs through our partnership with Pink Shirt Day.
Because even if your friends roast you for crying during Anne of Green Gables,
you should still have friends. That’s what this is about.
Insider perks: drops, deals, dumb jokes & cool events.
This summer, we raise our wrists—and our glasses.
Canadians are known for being polite, except maybe during playoff season.
But this summer, we’re taking it up a notch.
From June 30 to August 3, join the ‘Toasts Not Tariffs’ movement: one part friendship, one part pride, all parts hilariously heartwarming. Whether you're in a canoe, at a barbecue, or stuck in a cross-border traffic jam, raise your bracelet and tag us online.
Big Days to Remember:
- July 30: UN International Friendship Day
- July 1: Canada Day (fireworks + feelings)
- July 4: Our neighbour’s birthday
- August 3: North American Friendship Day
#braceletsup #elbowsdown #fwb
