Our Mission
That's the call. That's the vibe. We're here to turn small acts of kindness into a cross-border, global, wrist-raising movement.
This is a humour-forward, heart-driven campaign to fight bullying and build real friendships — one bracelet, one toast, one "sorry-not-sorry" at a time.
At the heart of this is our belief that friendship can be loud, proud, funny, and deeply meaningful. Whether you're toasting your bestie, gifting your kid, or raising a glass to someone across the border, you're part of something bigger.
About Us
We're a proudly Canadian crew with a deep respect for our southern neighbours — and for every citizen of the world who believes that Friends Are Better Than Enemies™.
Let's be honest: Canada and the U.S. aren't just neighbours — we're the original FWB. Friends With Benefits. The world's longest undefended border. Decades of peace (minus the odd playoff series). Road trips, cross-border rescues, Timmy's cups in Montana and Costco runs in BC. This is what friendship actually looks like.
But you don't have to be pro-America to wear our bracelets. Maybe you just love Canada and want to show it. Maybe you want to raise money for a local youth club. Maybe you just think our anti-bullying message hits the mark. Good. You're in.
Bracelets UP is where cultural pride and shared purpose collide — with a wink. It's the place where your patriotism and your principles can link arms (or wrists). Where a simple bracelet can support a $100,000+ mission to stop bullying, one shout out, social toast or fashionable merch at a time.
So whether you're a beer league goalie, a TikTok comic, a border mayor, or a high schooler trying to raise funds for grad, there's room for you here.
