From awkward handshakes to epic toasts — this is how we friend now.
This summer, we're doing something wild. No, not streaking through Banff in a maple leaf cape (again). We're starting a movement — one wrist at a time.
Bracelets UP is about turning ordinary moments into global high-fives. We wear our colours. We raise our glasses. And we toast the people we'd rather hug than hassle.
Whether you're a diehard Canuck, an honorary Newfoundlander, or just a friendly Yank who loves ketchup chips, this is your chance to show the world that Friends are Better than Enemies.™
🥂How It Works
- Pick your day (see below — we made it easy).
- Grab your bracelet (bonus points for the Stack).
- Toast someone in another country — a friend, a cousin, your ex if you're brave.
- Tag us and post it with #braceletsup #elbowsdown #fwb.
Boom. You're part of the nicest movement on Earth.
📅Key Dates to Show You Care (or Pretend You Do)
- July 30 – UN International Friendship Day A globally official excuse to toast a stranger with sparkling water.
- July 1 – Canada Day 🇨🇦 Raise a wrist, raise a glass, raise the roof (but quietly, it's a family BBQ).
- July 4 – America's Birthday 🇺🇸 We toast our southern friends. You toast us back. Then we all eat too much potato salad.
- August 3 – North American Friendship Day The unofficial official end to the Summer of Friendship™. Let's go out in style.
📸Make It Official
We want your toasts. Your cheers. Your stories. Whether it's a selfie with your neighbour, a wrist stack in front of the Peace Arch, or a group toast with beavertails and Bud Light.
